Categories: Business

Viva-MTS: new corporate logo

Viva-MTS: The leading telecommunications operator of Armenia has started a process to restyle the corporate logo. The news was announced on Facebook by the General Manager of the Company Ralph Yirikian.

Thus, the elements of the logo are changed. The element “Cell” will be left out of the new version, with only the “Viva” and “MTS” kept as part of the logo. The changes reflect the Company’s new strategy aimed at development of digital products and services. In line with this approach, the graphical design of the element “Viva” will also be changed.

“We change the logo of our Company. After all, the logo should convey what the company does, it should match the identity of the company,” Viva-MTS General Manager Ralph Yirikian said.

The style change of the logo also emphasizes the strategic orientation of the Company towards youth and the digital world: colorful, bold, and cheerful.

“Viva, which has been so dear to our hearts for many years, the foundation and symbol of our identity has remained unchanged. “Cell”, besides its main meaning, symbolizes mobile communication services, that is, what we have always provided. Thus, while continuing to provide telecommunications services, we are growing into a digital company that provides a variety of services,” Yirikian clarified.

The changes are intended to underline that today Viva-MTS markets more than just voice and data transfer services, including a number of gaming, entertainment, and educational applications, electronic wallet, mobile television, cloud services, useful solutions for effective business and financial management, and more.

Viva-MTS is currently undergoing a transformation from a telecommunications operator to a comprehensive digital services company. According to the Company’s General Director, this is in line with global trends in the sector, as well as the growing needs and expectations of subscribers who want to see the Company being more than a telecommunications operator.


Viva-MTS (MTS Armenia CJSC) is Armenia’s leading telecommunications operator, having the widest network reach and spreading a wide range of Voice and Data services all across Armenia. Having the best of the Armenian people interest at heart since its launch on 1st July 2005 and in a short period of time Viva-MTS has managed to build a nationwide network and a considerable customer base. Viva-MTS drives innovation and aims at always being at the forefront of any development serving the Armenian mobile communications market.  The company follows the guidance provided by ISO 26000 (International Standard of Social Responsibility) and ISO/IEC 27001:2013 (Information Security Management System). For more information visit

Mobile TeleSystems PJSC (“MTS”) is the leading telecommunications group in Russia and the CIS, offering mobile and fixed voice, broadband, pay TV as well as content and entertainment services in one of the world’s fastest growing regions. Including its subsidiaries, the Group services over 100 million mobile subscribers in Russia, Ukraine, Armenia and Belarus. Since July Y2000, MTS’ Level 3 ADRs have been listed on the New York Stock Exchange (ticker symbol MBT). Additional information about the MTS Group can be found at:


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