AxelMondrian and Partners Join Global Media Congress in UAE for the Second Consecutive Year
Representatives from AxelMondrian and Partners, a leading communications company, participated in the renowned Global Media Congress for the second consecutive year. This annual event is one of the most significant gatherings for media professionals in the Middle East and North Africa (MENA) region, bringing together delegations and organizations from nearly 200 countries.
The company was represented by Hayk Hakobyan, the company’s Media Communication Officer and CSR specialist, and Marlena Gevorgyan, the Head of Art and Design Programs, who actively engaged in preliminary meetings.
The Congress spotlighted the transformative impact of artificial intelligence (AI) on the media landscape. The topic dominated discussions, sparking both excitement about the opportunities AI presents and concern about professional ethics.
“As creators of media content, we are deeply invested in addressing pressing issues such as plagiarism and copyright regulation in the context of AI. It is essential to foster consensus on these matters within our professional community,” said Hayk Hakobyan, Media Communications and CSR Officer.
During the Congress, AxelMondrian and Partners’ representatives participated in high-level meetings with senior leaders from prominent organizations implementing AI in the media and information services sector. Discussions focused on potential collaborations with companies and organizations from China, India, Syria (UAE-based), Lebanon (UAE-based), Uzbekistan, and the United Arab Emirates. These interactions underscore the company’s commitment to building global partnerships and advancing innovation in the media sector.
The Global Media Congress also hosted a diverse range of participants, including media outlets operating in the UAE, government information services, entities from Dubai and Sharjah, data research companies, AI-driven media enterprises, and companies pioneering advancements in television studio production using cutting-edge technologies.
“The event served as a vital platform for exploring new advancements, forging meaningful partnerships, and reinforcing our commitment to staying at the forefront of the rapidly evolving media industry,” added Marlena Gevorgyan, Head of Art and Design Programs.
AxelMondrian and Partners’ active involvement in such a prominent event reflects its dedication to addressing critical challenges in the media landscape while leveraging opportunities presented by technological advancements like AI. The company remains steadfast in its mission to drive innovation and foster impactful collaborations in the global media community.
In 2022, AxelMondrian established its presence in Yerevan, delivering Public Relations, Reputation Management, and Creative Communication services to some of Armenia’s leading companies. Reflecting its commitment to diversity and empowerment, women hold prominent decision-making roles within the organization, shaping its strategic direction and fostering innovation.
